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Future of Consumption

What awaits the shoppers of tomorrow? How will the way we buy shape our culture and values?

Emma's story

Full-time influencer Emma, 24, is one of the most popular online personalities in Singapore in 2053.

Using hologram tablets, robot helpers, 3D printing machines and more, Emma can get anything she needs or wants instantaneously.

If Emma sees a bag she likes, all she needs to do is tap on the item, pay, and her 3D-printing machine creates it for her on the spot.

Leaving her seat to get something has become a thing of the past, as her AI robot buddy comes running towards the young influencer once she snaps her fingers. The AI robot helps her conduct live sales and keeps track of her purchases and subscriptions.

Due to the hyper-connectedness of social media, Emma often compares her lifestyle to that of other young influencers, and only purchases the types of bags and clothes that her peers deem to be worthy. Little does she know that this social comparison is sending her on a downward spiral of greed, insecurity, and self-doubt.

And like all young people in 2053, the young influencer has become over-reliant on technology. One day, as she is uploading her latest vlog, her computer screen goes black. For the first time in decades, Emma experiences a power failure and is at a total loss.

Without her bots and gadgets, she is helpless until the power comes back on three hours later.

Food for thought

What are the implications and challenges of living in a world with an increasing number of smart devices?

How might the technology of the future affect people’s ability to do things for themselves?

How might the technology of the future affect people’s physical and mental health?

What new smart devices might revolutionise the way consumers interact with the world?

How would an increased level of consumption affect our values and way of life?